Marketing Manager (Promotional or Advertising Director)

The Marketing manager is responsible for the overall coordination of all promotional activities for the store and its merchandise and services. A student with superior leadership and communication skills is a must. Experience and advance skills in Art and design, would be helpful. A strong curriculum emphasis in CAD, Fashion Design, Photography, AV, Art, Newspaper, Yearbook, (Desktop Publishing) is suggested. A creative thinker who can motivate is the idea.         

  • Proof all advertising and displays prior to public viewing.
  • Responsible for meeting deadlines for promotional activities
  • Care and maintain all promotional fixtures and props
  • Assigns Department staff to complete displays and advertising by deadlines
  • Evaluate and measure display and promotions with POS Sales Reports.
  • Orchestrate all marketing event steps from start to finish.

  • Plan school-year schedule of promotional activities and themes.
  • Plan monthly advertising schedule.
  • Develop print advertising copy.
  • Plan monthly display schedule.
  • Coordinate displays themes around merchandise or services planned by specific department managers.
  • Prepare promotional activities report for monthly management meetings.
  • Marketing Plan for Staff
  • Marketing Plan for other Schools
  • Marketing Plan for student Alumni
  • Marketing Plan for Parents
  • Marketing Plans for Community
  • Marketing Plans for Charity

  • Smart Gift Card Tracking
  • Customer Loyalty Card Tracking
  • Customer-Specific Marketing with coupons based on Sales Data
  • E-Mail Broadcasting
  • E-Commerce Web Store
  • Customer Price Catalog
  • Gift Registry
  • Customer Mailing
  • Student Coupons
  • Staff Coupons
  • Explore Marketing as a future career by job site visit or inviting a speaker
  • Advertising Agent
  • Marketing Manager
  • Direct Mail Coordinator